 Spices
have been intimately bound up with the very
fabric of Indian life and culture. This has been so since human
civilisation began. Indian spices have been witness to, and often
participants in history being made and unmade. They have inspired
perilous adventures, fuelled human greed, triggered momentous wars,
forged lasting friendships and caused the discovery of unknown lands.
To this day, Indian spices hold sway over millions around the world.
SARA SPICES is
the condiment producing unit of the Anna Group. It is involved in
the production and exporting of Curry powders, Whole Spices, etc.
for the past two decades. Since its inception in the year 1976,
Sara Spices have come a long way, tingling the palates of gourmets
the world over with its delicious range of Spices and Masala powders.
Sara Spices and curry powders
are known for its high standards of quality and hygiene and has
won accolades at home as well as abroad.It was awarded the AGMARK,
the hallmark of quality in India. Sara curry powders include Jeera,
Cardamom, Ginger, Turmeric, Red Chilly and Coriander. A wide range
of masala powder are also available under this brand; which include
Meat masala, Sambar powder, Rasam powder, Fish masala, Idli Chutney,
Garam masala, Pickle mix, Chicken masala, Vegetable masala, Chana
masala, Pav Bhaji masala, Biriyani masala and Vindaloo masala.
STERILIZED READY-TO-COOK GRAVY FOR EASY COOKING
Saras is bringing out Ready to
cook (RTC) gravies as the modern sequel to curry powders in terms
of ease of cooking.
If RTC gravy is available, cooking is delightfully simple. Just
prepare the chopped pieces of vegetables, meat, fish or chicken,
mix with the matching gravy and cook on fire in open container or
pressure cooker until the pieces are fully cooked. That's it, the
dish is ready.
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STERILIZED READY TO EAT
(RTE) FOOD
Saras ready to eat products offer the convenience of anytime
food.
The variety of products on offer are traditional Kerala meat, fish,
vegetable and fish curries, payasam, biriayani, etc.
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SARAS SPICES IN FORWARD
PATH IN THE SILVER JUBILEE YEAR
Sara Spices, a sister concern of the trusted Kerala household name
of Anna Aluminium, is in its silver jubilee year. The group founder
Mr. M.C. Jacob named the company after his maternal aunt who always
used to encourage him in his endeavors. When the company was inaugurated
by the then Chief Minister of Kerala, Mr. P.K.Vasudevan Nair, there
were few other curry powder manufacturers in the state. Now there
are more than 250 different curry powder units of varying sizes.
But the uniqueness of Saras lies in the fact that it has stood by
the commitment to non-adulteration and high quality, as a crowning
point of which the company retained the Agmark certification of
Government of India all these years since inception.
As the curry powder revolution was spearheaded in Kerala 25 years
back by Saras, so it is quite logical that Saras is again the first
to bring out RTC gravies and RTE foods in traditional Kerala style.
As the pace of life quickened with more ladies going for work, the
traditional culinary art had to give way to easier methods. The
highly convenient mixed spice powders took root in Kerala in the
last few years. The avant-garde RTC / RTE technology makes cooking
further simple and is sure to catch on in the market just as the
curry powders did a few years ago. As RTE and RTC products, a wide
variety of traditional Kerala food items will be available shortly
on sale throughout Kerala. It is hoped that this silver jubilee
gift from Saras will be well received by Keralites.
Mr. M.C. Jacob started the first company of his business group
in 1968 as a small company of only eight employees. Now it has grown
into the single largest private sector employer in Kerala with nearly
5000 employees. Anna Aluminium, Chakson Pressure Cooker, Chakson
Thermal Cooker, Kitex, ScoobeeDay bags and Kitex Garments are all
successful Anna Group companies.
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